Vegetarian Threat

“Moral obligation towards animals varies widely as a function of how an animal is perceived, its functional role in society, and its relationship with humans. The vast majority of respondents (90%) felt morally obliged to show concern for the welfare and interests of dogs (a companion animal), but only 51% felt the same about pigs (a food animal). …
The stronger the dominance [human supremacy] beliefs the more likely appealing (e.g., chimps) and unappealing (e.g., snakes) wild animals, companion animals (e.g., dogs), and food animals (e.g., pigs) would be morally excluded. …
However, the effects of vegetarianism threat [if people perceive the rise of vegetarianism as a threat to their way of life] were more specific and only emerged for certain animal categories. Stronger vegetarianism threat predicted lesser moral inclusion of food animals, but not of companion animals and unappealing animals.” https://www.kent.ac.uk/news/science/18514/people-who-feel-threatened-by-vegetarianism-more-likely-to-care-less-about-animals

Cognitive dissonance proved to be a very strong predictor of caring less, i.e. I care less about people who fear a lifestyle based on compassion.

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