“Moral obligation towards animals varies widely as a function of how an animal is perceived, its functional role in society, and its relationship with humans. The vast majority of respondents (90%) felt morally obliged to show concern for the welfare and interests of dogs (a companion animal), but only 51% felt the same about pigs (a food animal). …
The stronger the dominance [human supremacy] beliefs the more likely appealing (e.g., chimps) and unappealing (e.g., snakes) wild animals, companion animals (e.g., dogs), and food animals (e.g., pigs) would be morally excluded. …
However, the effects of vegetarianism threat [if people perceive the rise of vegetarianism as a threat to their way of life] were more specific and only emerged for certain animal categories. Stronger vegetarianism threat predicted lesser moral inclusion of food animals, but not of companion animals and unappealing animals.” https://www.kent.ac.uk/news/science/18514/people-who-feel-threatened-by-vegetarianism-more-likely-to-care-less-about-animals
Cognitive dissonance proved to be a very strong predictor of caring less, i.e. I care less about people who fear a lifestyle based on compassion.
“Waitrose and Whitbread have … asked us to remove their logos from the positive list we have been circulating. … very unusual for a company which appears on one of our ‘positive buy lists’ to ask for its name to be removed. … It speaks volumes for the power and resources of the shooting lobby which, ironically, accuses Ethical Consumer and Chris Packham of ‘Corporate Bullying’ in its press release.” http://www.ethicalconsumer.org/latestnews/entryid/2180/corporate-days-shooting-campaign.aspx
Watch out for rebrands as Waitgrouse and Shotlead.
Saturday 12th August is the start of the 121-day-long grouse shooting season. Ethical Consumer is asking consumers to buy from the good and avoid the bad during this year’s shooting season.