“An increase in demand for bags for life was expected in Wales following the introduction of the charge [for single-use plastic bags], as consumers got used to reusing their bags and purchased enough bags for life for their shopping needs. However, there is a potential risk that many consumers start treating a low-cost reusable plastic bag as a ‘throwaway bag’ and discard it prematurely.” (

Consumers who thus pervert the environmental purpose of the scheme are now required to place a reusable bag over their head before disposing of the contents.