Canny

“AG Barr, the maker of Irn Bru, warned that “the scope for fraud in a Scottish DRS [deposit return scheme] is huge. On a small scale we could see people scavenging in bins for containers, as is the US experience. On a medium scale there is the potential for local authority amenity centre looting. And on a larger scale there is the very real possibility of cross-border trafficking of deposit-bearing containers. It costs around £400 to move a lorry load of cans from England to Scotland. A single lorry could carry 160,000 crushed cans or £32,000 worth of deposits.”” https://www.theguardian.com/environment/2017/sep/05/scotland-planning-deposit-return-scheme-for-bottles-and-cans

And on a massive scale, there’s combining the health hazards of refined sugar, carbonic and citric acids, artificial flavourings, preservatives and colours, and rust into a multimillion pound business.

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Recola

“A Coca Cola spokesperson said: ‘We support recovery and recycling of our packaging and we want to help find ways to ensure that less of it is littered and ends up in the sea. Whilst we support and participate in deposit schemes in some countries, in some cases we have believed a different approach could be more effective and more sustainable than DRS [Deposit Return Scheme] – and in the UK we have raised some concerns about the impact of a DRS scheme on household recycling rates.'” http://www.theecologist.org/News/news_analysis/2988601/exposed_coca_colas_big_fight_back_against_tackling_plastic_waste.html

Business models based on maximising the sale of one-use items will want us to forget the second part of the equation:
Reduction in household recycling of plastic bottles = bad
Converting recycling to the neglected other two Rs – Reducing and Reusing = good