MacHaddock

“The MCS encouraged people to ask for ‘green-certified’ haddock – caught in the north-east Arctic and Iceland – in fish and chip shops and on fish counters, or eat fish on the green list such as coley, mackerel and hake.” https://www.theguardian.com/environment/2017/mar/17/haddock-fish-scotland-uk-waters-removed-sustainable-seafood-list

The sustainability rating of the sturgeon was still being calculated.

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Sartorial Sardine

“Improving the welfare of fish within nets is an emerging area of research, as reducing stress during capture improves the quality (and price) of the fish that end up in restaurants.” https://theconversation.com/tens-of-thousands-of-dead-fish-just-washed-up-on-a-cornish-beach-heres-why-70696

It shouldn’t be hard to convince them that fishnets are a benign fashion accessory.

Fully Fishy

“89.5% of fish are now either ‘fully fished’ or overfished … Fully fished is an industry term used for a species that is caught to the ‘optimum’ amount, it’s often passed off as sustainable, but in reality often means the species is caught right up to the breaking point, but not beyond (that’s when it becomes ‘overfished’).” (http://www.greenpeace.org.uk/blog/oceans/895-oceans-fish-are-now-fully-or-overfished-lowdown-uns-16-sofia-report-20160923)

Give a man a fish and you feed him for a day; give him a trawler and he’ll feed his family on caviar wrapped in gold leaf for three decades before leaving the ecological bomb crater for someone else to sort out.

Fishion

“Experts estimate that fishing subsidies equivalent to tens of billions of dollars are still used annually in the fisheries sector without attention to their impacts on sustainability. … With so many fisheries already stretched past sustainable limits, and with a billion people depending on fish for their food security, subsidies that deplete fish stocks are a form of madness.” (http://www.wwf.org.uk/what_we_do/press_centre/index.cfm?uNewsID=6927)

Schizophishnia.