Mustle

“Corporate food and agriculture interests put $36 million into anti-[GM]-labeling campaigns in the two [US] states. … Backers of labeling mustered only $8 million in Oregon and $895,000 in Colorado to campaign for passage.” (http://uk.reuters.com/article/2014/11/05/us-usa-elections-gmo-idUKKBN0IP2I920141105)

Genetically modified mustard labels don’t cut it.