Farm Fiction

“70% of adults objected to using fictitious farm brands and only wanted genuine places and farm names on packaging.” https://www.soilassociation.org/news/2017/august/morrisons-moves-away-from-fake-farm-labels/

Fake food within the packaging is apparently totally acceptable.

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Morganic

“More than a quarter of spending on organic products (27.9%) is in the diary aisles, with yoghurt sales increasing by 13.8% and milk by 2.9% – in stark contrast to the 3% contraction of the non-organic dairy market.” (http://www.theguardian.com/environment/2015/feb/24/organic-uk-food-sales-defy-market-downturn-to-rise-4-percent-2014)

If your non-organic dairy’s contracting, that’s hard cheese.