Ecoalogical

“Participants in the Kemerovo programme will shed the pounds through sports activities and by trying various diets. … In return they will get the wealth of the region – top-grade, high-calorie coal.” (http://www.bbc.co.uk/news/blogs-news-from-elsewhere-34869151)

Ideal for those who think shiny, coal-like silicon implants will enhance their beauty as much as silicone. Probably not worth trying to explain that eating coal still produces CO2.

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