“The owner of Kestrel Lager supports the RSPB in its efforts to identify the causes of the kestrel population decline.” (http://www.rspb.org.uk/media/releases/382325-scotlands-kestrels-in-severe-decline)

No-one is implicating the lager, by the way – kestrels don’t drink it – but the fewer kestrels going about, the less kestrel juice and then EC directives mean it has to be rebranded.