Pulp

“The National Geographic Society (NGS) has begun incorporating recycled fiber in all the pages of National Geographic Magazine … National Geographic’s world-renowned photography is unparalleled—if they can continue to captivate their audience in print by using recycled content, anyone can.” (http://www.nrdc.org/media/2014/140717.asp)

Recycled content is where publications go astray.

(Gulp)