Monochocomatic

“Founded in 1991 as a pioneering organic brand, Green & Black’s is famous for its Classic bars, which have ‘organic’ displayed prominently on wrappers under the company’s logo. But the new Velvet Edition dark chocolate bars going on sale in UK supermarkets this month makes no claim to be organic.
The Fairtrade logo has also been ditched as the cocoa beans for the range have been sourced via a certification scheme called Cocoa Life, set up by [US food giant and owner] Mondelēz.” https://www.theguardian.com/business/2017/aug/03/green-blacks-new-uk-chocolate-bar-not-organic-fairtrade

Brown & Grey’s is so much less appetising.

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Morganic

“More than a quarter of spending on organic products (27.9%) is in the diary aisles, with yoghurt sales increasing by 13.8% and milk by 2.9% – in stark contrast to the 3% contraction of the non-organic dairy market.” (http://www.theguardian.com/environment/2015/feb/24/organic-uk-food-sales-defy-market-downturn-to-rise-4-percent-2014)

If your non-organic dairy’s contracting, that’s hard cheese.

Consumers

“A quarter of UK consumers said they would take the green option even if it cost them more money” and it’s almost half of consumers globally. (http://www.theguardian.com/business/2013/aug/19/ethical-shopping-growing-popularity-fairtrade)

The other half of consumers said the figures were horsemeat.