“The aggressive buying practices of some of the big supermarkets have got even worse … and … their current price wars are exposing the UK to further food crime.” (http://www.theguardian.com/uk-news/2014/sep/04/horsemeat-scandal-report-urgent-comprehensive-reforms)
I find that highly unmilkly.
“The Les fruits et légumes moches (inglorious fruit and vegetables) initiative offers misshapen fruit and vegetables at a 30% discount … with slogans including ‘hideous orange makes beautiful juice’.” (http://positivenews.org.uk/2014/environment/agriculture/16073/french-supermarket-sells-ugly-fruit-vegetables/)
“A quarter of UK consumers said they would take the green option even if it cost them more money” and it’s almost half of consumers globally. (http://www.theguardian.com/business/2013/aug/19/ethical-shopping-growing-popularity-fairtrade)
The other half of consumers said the figures were horsemeat.