“In the case of climate communications there is strong evidence that messages dependent on anticipatory fear are often rejected. Those disposed to believe them may actively ignore them in order to defend themselves against anxiety.” (http://www.theecologist.org/campaigning/2987866/how_the_remainers_got_it_so_wrong_the_lessons_of_climate_change_campaigning.html)
We’re more afraid of our fear of climate change than of climate change itself.
Somewhere in that suicidally neurotic irony must lie a strategy… Or at least the word ‘ridiculous’. (‘Ridiculous clinatey’ for anagram fans, and I shall figure out what ‘clinatey’ means; it could be the key to all this…)
Ecomical 